Betfred and Playtech Extend Partnership Until 2020
Betfred and Playtech announced that they are going to extend their decade-long partnership until beyond 2020. Betfred and Playtech have cooperated closely for over 10 years. The renewal highlights both companies’ commitment to taking the relationship even further.
The multi-year extension deal between Betfred and Playtech includes the renewal and extension of Playtech’s leading casino content, progressive jackpots and collection of more than 600 of the industry’s best-performing games, such as a host of branded titles from Warner Bros. Consumer Products on behalf of DC Entertainment. This includes Batman Classic TV Series, Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980).
With the deal Betfred Casino will also participate in Playtech’s exclusive licensee £500,000 cash casino network promotion on new iconic DC-branded film and television properties that launches at the end of February this year and runs for four weeks. The promotion is available across a host of top Playtech content, like Buffalo Blitz and Halloween Fortune II.
The deal also includes the renewal of Betfred’s offering its players Playtech’s leading bingo, poker and live casino – they have all been extended for the same period.
Mor Weizer, CEO of Playtech, commented:
“We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”
Rakesh Chablani, Managing Director of Betfred.com, said:
“Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”
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